Dear Cleveland...

Local Ford dealership has a "Steal The Summer" event

Introduction

David Thomas

David Thomas

As someone who is strongly against self-centered biographies and talking about oneself as if they were in the third-person, David has yet to figure out how to market himself in 200 characters or less


marketing gaming

Local Ford dealership has a "Steal The Summer" event

Posted by David Thomas on .
Featured

marketing gaming

Local Ford dealership has a "Steal The Summer" event

Posted by David Thomas on .

cover-image

A small Ford dealership in Massachusetts decided to outright use artwork without permission from an indie game called Firewatch in an email campaign. The studio, Panic Inc, was alerted to it by a fan who forwarded the email to them.

However, they ended up taking it in good spirits, even joking about using Ford's cars and branding in their own emails.

This seemed to prompt a few other developers and studios to join in on the fun.

I guess the dealership wasn't planning on this catching wind and fanning a flame of shame.

David Thomas

David Thomas

As someone who is strongly against self-centered biographies and talking about oneself as if they were in the third-person, David has yet to figure out how to market himself in 200 characters or less

View Comments...